A new report has been added to Google Search Console, to help with the incoming algorithm update, Core Web Vitals.
In this new report, which has been added to all Search Console accounts, you can see what percentage of ‘good URLs’ have impressions in Google Search on Mobile. You will also see details of ‘Page experience signals’.
The website example I am using for this guide has an average of 6000 Users and 7000 Sessions each month. This new report is linked directly with the data from Core Web Vitals, Google have said that:
‘If you see Not enough data collected instead of a chart, it means that you don’t have enough data for any URLs on your site in the Core Web Vitals report.’
Jump to section:
Where is the report?
The new report is now available for everyone who has a website verified through Google Search Console.
Log in, select your website, and go to the ‘Page Experience’ report on the left side – it is under the ‘Experience’ section.
If you want to verify your website in Google Search Console to see this report, use my guide on how to set up Google Search Console.
What are ‘good URLs’?
The main chart in this report shows how many ‘good URLs’ are being shown to Users on Mobile in Google Search. There are several criteria that need to be met for a ‘good URL’.
You need to make sure that:
- The URL has Good status in the Core Web Vitals report
- The URL has no mobile usability issues according to the Mobile Usability report
- The site has no security issues
- The URL is served over HTTPS
- The site has no Ad Experience issues, or the site was not evaluated for Ad Experience*
All of the above need to be true on a URL. Meaning that if one of the above is not met, the URL will not pass as good.
*This only applies to a URL that is used with Google Ads. If you don’t run any Google Ads to your website, this won’t be counted towards your URL rating.
What counts as a ‘bad URL’?
Google will class a URL as ‘bad‘ if at least of of the following is true:
- The URL has Poor or Needs Improvement status, or does not appear, in the Core Web Vitals report
- The URL has one or more mobile usability issues according to the Mobile Usability report, or the URL doesn’t appear in the Mobile Usability report but appears in the Page Experience report
- The site is affected by one or more security issues
- The URL is served using HTTP, not HTTPS
- The site has one or more Ad Experience issues*
*Again, if you don’t run Ads to your website, this won’t be applicable.
What does the ‘total impressions of good URLs’ mean?
The total impressions of good URLs is the number of Google Search impressions on Mobile, for all your website’s URLs with a good page experience.
You can see by my example, that the amount of good URLs directly impacts how many impressions your website received in Google Search on Mobile.
What are the ‘Page experience signals’?
There are 5 signals that Google use to determine if a URL is good or bad.
Core Web Vitals
Google use the new Core Web Vitals to test to each URL on your website, if the URL passes all 3 main tests, this counts towards a good rating.
However the report does show you how many URLs are considered bad, that have not passed the Core Web Vitals test. You can click the box below the chart and see which URLs are affected.
This goes directly to the Core Web Vitals report in Search Console, where you can see how many URLs are classed as good and bad. This also shows issues with the bad URLs.
Core Web Vitals look at 3 main areas:
- Loading – LPC (Largest Contentful Paint)
This signal measures perceived load speed and marks the point in the page load timeline when the page’s main content has likely loaded.
- Interactivity – FID (First Input Delay)
FID (First Input Delay) measures responsiveness and quantifies the experience users feel when trying to first interact with the page.
- Visual Stability – CLS (Cumulative Layout Shift)
CLS (Cumulative Layout Shift) measures visual stability and quantifies the amount of unexpected layout shift of visible page content.
This section will show any URLs that are not Mobile friendly. When you click this box it goes through to the Mobile Usability report, where you will see how many URLs are valid, and how many have errors.
As long as your website is optimised for Mobile users, you should not have any issues here.
This section will show any security issues with your website, with most websites, there are no issues, but Search Console does have a report for this. When you click the box, it will go to the Security Issues report under the Security & Manual Action section.
This section will show any URLs on your website that are not sure, HTTP. All websites need to be HTTPS secure, as Google advise having a none-secure website will impact rankings and user security.
If all your pages are secure, nothing will show here. You can use tools like the Ahrefs Webmaster Tools to identify any URLs on your website that are not HTTPS secure.
If you have a Google Ads account linked with your website, running Google Ads, this section will pick up any ad violations or issues, and show them here. If you don’t run Google Ads on your website, nothing will show here.
For a full breakdown of the new report, please see this post on the Search Console Help Centre.
The new Page Experience report does initially seem very useful, as it clearly shows the issues and what needs to be fixed. Although, with the new Core Web Vitals update being pushed back to mid June 2021, I expect that this report may have some further changes down the line.
But at least for the moment, Google seem to be providing us with more details on how to ensure our websites have the best user experience.
What do you think of the new Page Experience report in Search Console?
Share this with friends and colleagues ⬇