Back in April Google announced a massive $800+ Million to support small business and crisis response during the covid-19 outbreak.

Google announced that they would be giving $340 million in Google Ads credits available to all SMBs with active accounts over the past year, starting in June.

In the last few weeks, emails have been coming through (now in the UK), and ad credits are being applied. Some emails I have seen have given accounts between £200 and £400.

Each eligible Google Ads customer will receive one credit up to a maximum amount of what is equivalent to $1,000 USD.

There are lots of details about how these credits work, so I wanted to share some of the most frequently asked questions I have come across.

Yes. If you have an active Google Ads account with active campaigns, Google have said that ‘The ad credit automatically offsets future spend; no action needed’.
Small and medium-sized businesses globally, who have spent with a Google Ads account in ten out of twelve months of 2019, and in January and/or February of this year.
There is no application process and no action to take. Once the ad credits are launched they are automatically applied to Google Ads accounts.
Unfortunately no exceptions will be made and ad credits cannot be transferred, split or refunded.
A notification email will be sent to the primary account contact for customers in launched countries who received an ad credit.
The ad credit amount will vary by customer based on past Google Ads spend, the billing address of your country, and currency of the Google Ads account. Each eligible customer will receive one credit up to a maximum amount of what is equivalent to $1,000 USD.
This is an ad credit for future Google Ads spend. These ad credits will be applicable across the Google Ads platform including Search, Display, and YouTube as well as all campaign types.
This ad credit can be used throughout the year and must be used by 31st Dec 2020. After 31st Dec 2020, the ad credit expires and any unused portion will be removed from your Google Ads account.

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