In a post on Google’s blog – The Keyword, Sundar Pichai, the CEO of Google and Alphabet, announced that Google are providing $800+ million to support small business and crisis response during the covid-19 outbreak.

Google’s commitments include;

$250 million in ad grants to help the World Health Organization (WHO)

Including more than 100 government agencies globally to help provide critical information on how to prevent the spread of COVID-19 and other measures to help local communities.

This is an increase from Google initial $25 million announced last month. In addition, Google are providing $20 million in ad grants to community financial institutions and NGOs specifically to run public service announcements on relief funds and other resources for SMBs.

$200 million investment fund that will support NGOs and financial institutions around the world to help provide small businesses with access to capital

As an example, Google are working with the Opportunity Finance Network in the U.S. to help fill gaps in financing for people and communities under served by mainstream financial institutions.

This is in addition to the $15 million in cash grants is already providing to nonprofits to help bridge these gaps for SMBs.

$340 million in Google Ads credits available to all SMBs with active accounts over the past year

Credit notifications will appear in Google Ads accounts and can be used at any point until the end of 2020 across Google advertising platforms.

How do the Ad Credits work?

A pool of $20 million in Google Cloud credits for academic institutions and researchers

To leverage computing capabilities and infrastructure for the study of potential therapies and vaccines, track critical data, and identify new ways to combat COVID-19. Learn how to apply for credits on the Google for Education site.

Direct financial support and expertise to help increase the production capacity for personal protective equipment (PPE) and lifesaving medical devices

Google are working with longtime supplier and partner Magid Glove & Safety, with the goal of producing 2-3 million face masks in the coming weeks to be provided to the CDC Foundation.

Employees from across Alphabet, including Google, Verily and X, are offer their expertise in engineering, supply chain and healthcare to facilitate increased production of ventilators, working with equipment manufacturers, distributors and the government in this effort.

In addition to this, Google have increased the gift match they offer every employee annually from $7500 to $10,000. Meaning that employees can now give $20,000 to organisations in their communities. have already donated $50 million.

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