The new Google Analytics 4 (GA4) has been available for a few months now, but for some marketers and business owners, they still don’t have enough data to fully use the platform. That’s where the Demo GA4 Account comes in.

As part of the Google Analytics Academy, you can get access to a demo account for Google Analytics, to use during your certification. And now, there is a new demo account using the new GA4 setup.

When starting a new GA4 account, you start from scratch to collect data. This can be difficult if you already have lots of data collected on the original analytics account.

For many marketers, it has been difficult to see the differences and changes in the new GA4 accounts, as we don’t have enough data. With the new demo accounts, you directly compare the UA version of Google Analytics with the new GA4 version, with data from the Google Merchandise Store.

What’s on the GA4 Demo Accounts?

That’s right, there are 2 demo accounts to view. The first account is a GA4 version of the UA account for the Google Merchandise Store. The second is for an app called Flood-it!, only available through Android and iOS devices.

New Google Analytics 4 (GA4) Account Demo

In the account demo, you will get access to 2 new properties, GA4 – Google Merchandise Store and GA4 – Flood-It!.

All the data is available to view, so you can use the demo account to see exactly how the new GA4 tracking works, what new data is collected, and most importantly, what data has changed. There are several metrics and dimensions that have either changed name, or moved sections in the report.

How do you access the GA4 Demo Account?

To access the new GA4 demo accounts, you will first need to have a Google Analytics account. You don’t need to have a website linked, but an account is required to view the demo.

In a help post from Google, there is a link that opens up the new demo account.

It’s really simple – click on the link below and the new demo account will be added to your Analytics account.

Google Analytics GA4 Demo Account »

If you already have a Google account, you’re prompted to log in to that account – then the demo account will be added to your Analytics account

If you don’t have a Google account, you’re prompted to create an account and then log in – then an account will be created for you, that includes the demo account.

The link and information above can also be found in Google’s Help post.

What Data is in the GA4 Demo Accounts?

Google Merchandise Store

The Google Merchandise Store is an ecommerce site that sells Google-branded merchandise. There are both Universal Analytics and Google Analytics 4 properties based on the ecommerce site.

These two properties contain data in the account that is typical of what you would see for an ecommerce site, and include the following kinds of information:

Traffic Source Data

Information about where website users originate. This includes information about organic traffic, paid search traffic, and display traffic.

Content Data

Information about the behaviour of users on the site. This includes the URLs of pages that users look at, and how they interact with page content.

Transaction Data

Information about the transactions that occur on the Google Merchandise Store website.

Below is a screenshot of the ‘Reporting’ homepage for the account. From what I can see, it has been collecting data since January 2020.

Google Analytics 4 (GA4) Demo Account - Google Merchandise Store

Flood-It! App (Game)

Flood-It! is a simple yet exciting strategy puzzle game in which you have to flood the whole game board with one colour in fewer than the allowed steps. The game is available for download on Android and iOS.

There is a Google Analytics 4 property for Flood-It! containing games reporting and data from the app and website that includes the following kinds of information:

Calculated Metrics

Information that is computed from existing metrics. This includes metrics like Average revenue per active user and Average engagement time. It also includes Buyer conversion and Revenue heartbeat, which are based on Google Play’s recommended key performance indicators.

Events Data

Information about user interaction with content. This includes events like level completion and level resets.

Ecommerce Data

Information related to in-app purchases.

Google Analytics 4 (GA4) Demo Account - Flood-It! App

How to remove the GA4 Demo Account

You can add or remove the account at anytime. Follow the steps below:

  1. Sign in to Google Analytics
  2. Click Admin (bottom left)
  3. In the Account menu, select Demo Account
  4. In the Account column, click User Management
  5. Click ‘Remove Myself’

Analytics Academy Certifications

If you want to learn more about how to use Google Analytics, you can register to join the Analytics Certification – a free course that is 100% online, and can be completed at your own pace.

I’m not sure if the new GA4 has been incorporated into the training, but I am sure it will be soon. Checkout the link below and start learning today!

Google Analytics Academy Certification »

For more news, guides and resources, checkout my Google Analytics Resource Centre, and other resources across various digital marketing platforms.


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