You don’t have to get people your email address and password for your Google Analytics account if they want to view it – you can add them as a User and control what they see.

Have you got Google Analytics for your website? See our Google Analytics Setup Guide, or get in touch and email us today.

Add a User to your Google Analytics account

From your dashboard page, go to the Admin settings in the bottom left corner.

From here you will need to choose what type of management you want to share. There are 3 types of user management in Google Analytics; Account, Property and View.

What is the difference between Account, Property and View?

Account – You need an account to track your website. This is so you can setup a ‘property’ and a ‘view’. An account in Google Analytics organises all the websites you want to track.

Property – This is a website, mobile app or blog that has a unique tracking ID. You can have up to 50 properties under one account.

View – You can create different ‘views’ for your website, you can set a view to show visitors from a specific country and much more. You can have multiple views for the same website.

How do I know what level access to give a User?

You need to firstly know what the User wants to see. If they want to see the data from your website, they only need to be a User under the ‘Property’ or ‘View’.

If this User is working for an agency, or is your in-house marketing specialist, they will need access to your ‘Account’ on Google Analytics.

Being a User on different levels has their restrictions, which you can set. However there are more restrictions for a User with access to a ‘View’ than access to an ‘Account’.

Give access to a User

Before giving access, the User needs a Google account. If they have not got one, it will not let you add them as a User.

Account User Access

In the first column under Account, click on ‘Account User Management’.

Google Analytics Account User Access

You will now see a list of all the Users who have Account permissions. Go to the top right corner and click the blue plus button, then click ‘Add Users’.

Add a User to Google AnalyticsNow you will see a screen with a place to add your User’s email address, and choose what permissions they have.

User Permissions for Google Analytics

Account User Permissions

You will have 4 permissions available for an Account User; Edit, Collaborate, Read & Analyse and Manage Users.

Edit – This will let the User to add new properties and setup new views – along with removing them. They will also be able to change filters, goals and events on each view.

Collaborate – This will let a User share filters and dashboard with others.

Read & Analyse – This only let a Users view properties and different views.

Manage Users – This will let the User add and remove Users from the all levels across the account.

Each of the permissions are the same for an Account, Property or View, but all permissions only apply to that level of access. So a User with ‘View’ access could not do anything under a ‘Property’ or ‘Account’.

Once you are happy with the permissions you have added, you can add the new User. Do so by clicking the blue ‘Add’ button in the top right.

You can also choose to send the new User a notification email, which will give them a direct link to your Google Analytics.

Once added, they will appear in the list with their permissions listed on the right side.

Property User Access

In the second column under Property, click on ‘Property User Management’ to add a new User.

This is the same process as above for the Account User.

The main difference between an Account User and Property User, is that a Property User only has permissions for the said Property.

For example, if you have 2 websites under one account, you will have a Property for each. If you only want to give permission for a User to see data from one website, you add them as a Property User.

How to select a different property

If you have multiple properties under your account, you can easily select which one you want to add a User to on the Admin screen.

In the second column, under Property, go to the drop down and select the property you want to give access to.

Google Analytics Property Access

View User Access

In the third column you have the View access.

Adding a User is exactly the same process as the Account and the Property access, and similar to the Property, you can select which View you want the User to have access to.

View Access Google Analytics

How to remove a User

From any of the User Management sections, you can easily remove a User.

Go to the section the User has access to, and find them in the list.

Click the select box on the left side of their email, and then the option to remove them will appear in the top right.

Remove a User from Google Analytics

Now you know that not everyone needs top level Account access, when it comes to your Google Analytics account.

So please do not give out your account details if someone asks, you can always add them as a User.


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