Europe’s leading marketing event is going virtual for 2020, and you can register for free to attend!

The B2B Marketing Expo is running from the 18th to 19th November.

Europe’s leading marketing event, connecting the most proactive marketing professionals with the tools, techniques and innovations they need to be at the forefront of the ever-evolving world of marketing.

During the event, you will have the opportunity to hear from expert speakers in a comprehensive seminar programme.

Industry leading exhibitors will also be on-hand to run live demos and engage through video chat to discuss business requirements, and you’ll be able to network with your marketing peers to engage and learn from like-minded professionals.

B2B Marketing Expo 2020

B2B Marketing Expo 2020

What’s on?

Through the 2 day event there are 350 exhibitors and 300 seminars.

Virtual Networking Area

The virtual attendee networking tool goes beyond basic text chat as you’ll meet face-to-face, with like minded colleagues in real-time so you can always see who is around at the virtual event, and connect privately. The built-in meeting system allows individual attendees or groups to communicate over secure video calls.

With professional attendees that cover the breadth of the marketing sector, paying a visit to the dedicated Virtual Networking Area provides the perfect location to develop your professional knowledge, gain industry insights and cultivate invaluable new business contacts with like-minded professionals.

The networking area will offer the chance to engage with, and learn from, like-minded professionals from across the globe, enabling you to develop your professional knowledge, pass on their own industry insight, and cultivate invaluable new business contacts.

The DMA Learning Academy Sessions

Join the DMA and their industry-leading tutors for bitesize digital marketing training sessions. From the essentials of B2B marketing, to leading edge technology, to future trends in the current global economy, get the latest insights from the experts and prepare to innovate you. Each session is worth 1 CPD point.

Date: Wednesday 18th

How to Win Trust and Loyalty
Time:
10:35 am – 11:05 am

AI in Marketing: Hype or Hero?
Time: 11:45 am – 12:15 pm

Learn Smarter, Not Harder
Time: 02:00 pm – 02:30 pm

The Skills You Need to Succeed
Time: 03:10 pm – 03:40 pm

Date: Thursday 19th

The Future of B2B: Business Customers in a Post-Pandemic Economy
Time:
10:35 am – 11:05 am

Changing the rules of the game: what is coming up on the policy agenda for the data and marketing industry?
Time: 11:45 am – 12:15 pm

Pathways to Creativity
Time: 02:00 pm – 02:30 pm

What’s Happening in Email Deliverability?
Time: 02:35 pm – 03:05 pm

The Art of Strategic Campaign Briefing
Time: 03:10 pm – 03:50 pm

BCMA Panel Session – How do I work with influencers?

Influencer marketing is currently the fastest growing advertising medium, and in this panel session led by Gordon Glenister, Global Head of Influencer Marketing at the BCMA, you will find out why! Gordon will be joined by experienced influencers John Adams and Alexandra Galviz.

In this session they will discuss how best to leverage the power of influencer marketing:

  • What your strategy should look like.
  • Dos and Don’ts.
  • How much will it cost?
  • How do I get a return?

Seminar Agenda

You can see the full agenda and full details on each seminar here.

Day Agenda: Wednesday 18th

  • Coming Soon – Genius Technology Solutions
  • 3 Next-Level B2B Marketing Initiatives to Engage Your Buyers (right now)
  • Are you selling to the New Buyer?
  • Modern territory planning: Using mapping and data to improve coverage
  • The Top 7 Social Selling Trends For 2020
  • What’s New in B2B Marketing?
  • LinkedIn Selling Secrets

  • Solving Late Stage Closed-Lost, The Silent Killer of Revenue Predictability
  • 7 Steps to Creating the Perfect Explainer Video
  • Building a Predictable marketing engine
  • All you need to know on the use of cookies in compliance with GDPR
  • What separates High Growth Startups from the rest?
  • 3 things that actually matter right now in search marketing
  • How to Drive Brand Awareness, Perception and Demand Generation though B2B Influencer Marketing
  • How to Win Trust and Loyalty

  • What if CRM really did help you sell more?

  • A new way to sell using video
  • Unloved, unused and underrated. How to turn your email signatures into a powerful marketing tool.
  • Sales is broken: Why an urgent change is required to drive revenue in a changed world
  • Marketing for everyone
  • The Science of Demand Generation: B2B Intent Data
  • Cut The Crap – How Businesses Can Actually Utilise Their People To Drive Performance On Social Media (LinkedIn Focussed)
  • How to increase revenue by 850%, traffic by 6,500%, and dominate your market using Ninja SEO

  • I’ll have what they’re having (aka how NOT to choose CRM)

  • DMA PANEL: AI in Marketing: Hype or Hero?
  • Hit Your Number: How To Fast-Track Your Outbound Sales and Marketing in Europe
  • How to identify and win your next £1m account
  • Stop the PPC Rip-Off – Why Google Ads Didn’t Make Money
  • Sales and Marketing Alignment – the secret is offline
  • How business community conversations are redefining business decision making
  • PGN – Monetise Your Business Network
  • Preference Management: Delivering a Personalized User Experience in the Age of Privacy

  • Selling in a Remote Sales World
  • Great data: the foundation for sales and marketing relationships
  • 10 tips to revolutionise your CX
  • Coming soon – Headstride
  • Loyalty IS your biggest asset
  • Building A Recession Proof Brand
  • The Email Marketing Masterclass: Maximising Efficiency and ROI on your Email Campaigns

  • BCMA PANEL: How do I work with influencers?

  • How Compas takes the pain out of building accurate forecasts
  • Mindset is the key to be a top sales producer
  • Learn Smarter, Not Harder
  • How To Create High Performing Sales Teams In The Most Challenging Of Environments…
  • Improve client experience with Relationship Intelligence
  • Buying sustainably doesn’t have to cost the earth
  • The MQL is dead, long live the MQA
  • How we doubled sales from email newsletter with machine learning
  • Kill the MQL

  • Deal Transformation Achieved with Salesforce, DocuSign and Anaplan
  • Marketing Automation – Increase your marketing performance at low effort
  • The Power of Webinars in the Healthcare Industry
  • What top performers do differently in their discovery calls (through analysis of tens of thousands of calls)
  • The Case for Creative in B2B Marketing
  • The power of play: leveraging online branded games to create valuable connections and power up your B2B marketing strategy
  • The Skills You Need to Succeed
  • Building a Design System for a Global Giant
  • There & Back Again : Creating Better Understanding of Mental Health & its Relationship to Organisational Culture & Performance
  • Coming Soon – Juniper Networks
  • Unlocking the value of video busting the DAM(n) myths
  • Coming soon – Bright Interactive

You can see the full agenda and full details on each seminar here.

Day Agenda: Thursday 19th

  • Rediscovering Agreement
  • Social Media: Is it really worth it?
  • Business despite the pandemic
  • Fake It Before You Make It: Prototype, Test, Fail Fast
  • Coming Soon – Excelsior Research
  • Great data: the foundation for sales and marketing relationships

  • The Future of Creative Production
  • Scalable, Sociable, Repeatable: How Finastra Modernised its Learning Program
  • Practical tutorial on content performance
  • The Future of B2B: Business Customers in a Post-Pandemic Economy
  • Maximising your sales throughout the storm of COVID
  • Conversation Marketing: turning passive browsers into active leads
  • LinkedIn Branding Secrets

  • Building a World-Class Go-to-Market Team (Fast)
  • Leading remote sales teams: 5 critical mistakes to avoid
  • Why Revenue is more important than funding for Startups?
  • Accelerating the Sales Cycle with the DocuSign Agreement Cloud
  • Driving Engagement Through Social
  • Four ways to triple the leads and sales your website generates without spending a penny on advertising
  • The Science of Demand Generation: B2B Intent Data

  • What if CRM really did help you sell more?

  • What can video creators learn from TV
  • How do you make money while you sleep and create an engaged community – answer – Membership
  • Next Level Productivity on the Salesforce Platform with GridBuddy
  • 16 best practices from 16 years in marketing Things I’ve learned from marketing IT and software that can be applied to all industries.
  • Sorry Blake, the Leads ARE weak
  • Changing the rules of the game: what is coming up on the policy agenda for the data and marketing industry?

  • I’ll have what they’re having (aka how NOT to choose CRM)

  • Social Selling and CRM
  • The 7 Secrets of Success
  • How to Growth Hack Your Customer in a COVID World
  • A Marketers Guide: Trust, Consent and Personalization in the Modern Privacy Era
  • Fearless Animation and how to get away with anything in B2B marketing

  • The State of Sales Coaching in 2020
  • Coming Soon – Kingpin
  • Why Your Sales Team Struggles
  • Pathways to Creativity
  • How can low-code site building approaches like Acquia site studio help your marketers?
  • The Good, the Bad, and the Not Entirely Accurate
  • Exclusive Insights From Luxury Brands. The Art Of Storytelling

  • Five digital facts you cannot ignore in 2021
  • Modern territory planning: Using mapping and data to improve coverage
  • How to implement effective and efficient social media transformation for your business
  • Your sales. Better.
  • What’s Happening in Email Deliverability?
  • The gamification of marketing: pushing the boundaries of virtual events with Samsung Life Unstoppable
  • Coming Soon – Bipolar Business Advantage
  • Coming Soon – Clip Ltd

  • The Art of Strategic Campaign Briefing
  • Account Based Prospecting: This Time It’s Personal
  • Account Based Selling – it’s not for everyone
  • The year web conversion became business critical
  • Coming Soon – Calverley

Register Now!


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