The President of Commerce at Google, Bill Ready, announced on April 21st, 2020, that Google have advanced plans to make it free for merchants to sell their products through Google Shopping.

When will these changes take effect?

Google have said that changes will take effect for the US by the end of April 2020. Google aim to roll-out this update world-wide by the end of the year.

Google’s new partnership with PayPal

Google have also announced that they are in a new partnership with PayPal, so merchants selling through Google Shopping can now link their accounts.

See Google’s full announcement here.

Where do Google Shopping Ads appear?

Google Shopping Ads appear on the right side of the search results page on desktop devices, and have a large focus on mobile devices.

Checkout Google Ads for yourself and start selling on Google.

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